Baby Yoda may be winning people's hearts, but finding holiday toys based on "The Mandalorian" Star Wars character may be as rare as detecting an ounce of generosity in Jabba the Hutt. That's because toymaker Hasbro is rolling out a line of official Baby Yoda toys, but they won't be available until May.

The Disney and toymakers have lost out on $2.7 million in merchandise sales because of the lack of toys this holiday, according to ecommerce service company JungleScout. It found that "Baby Yoda" searches rose throughout November by more than 7,000%, and forecast that demand would increase this month.

Disney debuted the character last month in the new Disney+ streaming show, which might've been perfect timing to sell holiday merchandise. But because the media company kept the character tightly under wraps, manufacturers weren't ready with Baby Yoda-themed merchandise when the show first aired in early November.

© 2019 CBS Interactive Inc. All Rights Reserved.