Salvation Army to debut cashless 'Kettle Pay' donation option
The Salvation Army wants to capitalize on digital payments as waning foot traffic in brick-and-mortar stores diminishes its holiday fundraising, which historically has relied on shoppers dropping their spare change into the charitable organization's signature red kettles.
Those who wish to make a donation will now be able to use digital payment systems including Apple Pay and Google Pay when Salvation Army bell-ringers hit the streets starting the day after Thanksgiving.
"Red Kettle" signs will display smart chips and QR codes that allow shoppers to "bump" or scan their phones to make donations. The Salvation Army has dubbed the collection process "Kettle Pay." All 25,000 donation spots will be outfitted with the technology, a spokesperson told CBS MoneyWatch. The organization will also continue to accept cash.
"We are becoming increasingly cashless, and many people in the past would come by our kettles and say, 'I have no way to give because I don't have cash on me,'" said national spokesman Dale Bannon. "When you bump or scan your phone, you can make a customizable online donation. We think this will be a good service for people who want a variety of payment options," he said.
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