Mugging up: Kaladi Brothers and Salmon Sisters partner for food bank, coffee lovers
Two Alaska companies have decided to "mug up" together, but for a limited amount of time.
Kaladi Brothers Coffee and the Salmon Sisters partnered on a new line of merchandise and coffee blend available for one year at Kaladi Brothers locations and online.
"Mugging up" is a commercial fishing term for the time when fishermen and dock workers take a break to enjoy coffee, snacks and each other's company.
The designs for the merchandise — which includes mugs, stickers, hoodies and coffee — were created by the Salmon Sisters, Emma and Claire, exclusively for this collection.
The duo even did a coffee tasting with Kaladi to chose their own blend. According to Seth Stetson, Kaladi's marketing director, the pair decided on a medium roast Guatemalan single-origin coffee. Stetson said it the partnership had been in the works for more than a year.
"Coffee and fishing really are synonymous," Stetson said. "They go together really well, so we just made the natural connection."
One percent of the coffee’s proceeds will be given to the Salmon Sisters Give Fish Project, which donates cans of wild salmon to the Food Bank of Alaska.
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