Sears set to return to Anchorage with new, smaller store
Sears may have left Midtown, but it has not left Anchorage. Construction is continuing on a new Sears location just north of the Dimond Center mall.
The new Sears, on East Dimond Boulevard near Old Seward Highway, is one of three new Home & Life stores opening around the country, Sears announced Thursday. The others will be in Lafayette, Louisiana and Overland Park, Kansas.
The store will range in size from 10,000 to 15,000 square feet, about one-tenth the size of a traditional Sears store. The department chain used to be an anchor tenant of the Midtown Mall at Benson Boulevard and the Seward Highway, but left the mall in 2018. A Nordstrom Rack has moved into part of its former space, with a Carrs Safeway grocery store, a Guitar Center and a Planet Fitness location under construction there in recent months.
"We have a strong loyalty among (Baby) Boomers," said Sears spokesman Larry Costello. "We're really focusing on our members who are in the Boomer category, but also those who are young forming families, and this was a good fit; Anchorage was a very good fit."
The smaller will also sell fewer products, based on Sears' traditional specialties.
"They will focus on on our power categories where we have a real strength and people know us for our mattresses, appliances, our home services business," Costello said.
Sears emerged from bankruptcy in January with a new owner, current chairman Eddie Lampert. Thursday's announcement, the latest effort by the former retail giant to remain viable, makes Anchorage part of those plans.
"We certainly have a strong member base there. We have selected our store locations based on availability of real estate that meets the needs of local residents, and our members in that area," Costello said.
All of the new Home & Life stores are expected to open by Memorial Day.
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