A popular daytime talk-show host is abuzz about a jingle from an Alaska novelty shop.

"The Ellen DeGeneres Show" aired a video Tuesday from Once in a Blue Moose, made specifically for her show to advertise new Ellen merchandise. The catch line, based on a training video made for the company's Anchorage and Seward gift shops, is "selling is service and service is selling."

In the new video, employees show off Ellen-themed underwear and hoodies while repeating the catch line.

During the segment, DeGeneres shows unique commercials with jingles that get stuck in your head including Once in a Blue Moose's. The other two commercials were from a bedding store in Connecticut with fire dancers, and a used-car dealership in Kansas featuring what appears to be the owner rapping the "Watch Me (Whip/Nae Nae)" song.

The original Once in a Blue Moose video, made in 2006, now has more than 2.3 million views on YouTube. It features store owners and employees discussing their products and motto.

Carmen Fisher, Once in a Blue Moose's co-owner, says the catchy clip was the brainchild of her nephew.

"He only put it on YouTube to show his friends and it escaped into the wild only by accident," she said. "We're still a little shocked by the phenomenon."

Fisher's husband Mark said they never really even used the video for training.

"Someone saw it, and someone played it and then it was all over the place," he said.

The couple said it was originally played in England. It was later featured on the show "America's Funniest Home Videos" before DeGeneres mentioned it.

Producers with the show called store employees to ask if they could make a special jingle for DeGeneres over the weekend, then sent the comedian's merchandise to the store.

Once in a Blue Moose doesn't actually sell the Ellen swag, according to Carmen Fisher, but the show's producers said they could keep the props.

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