'Guardians of the 49th:' Troopers gain new logo, slogan
The Alaska State Troopers have a new logo and a new slogan, as part of an effort to reposition the force for recruiting efforts.
The rebranding will be rolled out in the form of repainted trooper vehicles, including two which will be on display at the Alaska State Fair, according to a Wednesday statement from the Alaska Department of Public Safety. It is the result of 18 months of work by troopers along with Anchorage-based Yuit Communications.
“State Troopers are proud of the heritage of this organization, and the integrity and skills required to be a sworn officer in this institution,” AST’s director, Col. Hans Brinke, said in the statement. “The updated branding better reflects who we are, what we do, and emphasizes the pride and integrity of our sworn officers. We are Alaska State Troopers, Guardians of the 49th.”
A new slogan, “Guardians of the 49th,” will also appear on troopers’ vehicles as they are converted to the new logo and livery. The phrase, chosen from 24 candidate phrases compiled by troopers, joins AST’s motto, “Loyalty, Integrity, Courage.”
The new logo is a grizzly bear, encircled by eight stars of gold on a field of blue in reference to the state flag. According to troopers’ explanation of the design, the bear symbolizes troopers’ strength and courage “in facing down any situation that comes their way.”
“It also communicates the compassion they feel for those in need, as well as the respect for our heritage, and from the communities we serve,” troopers wrote.
DPS spokesman Jonathon Taylor said Wednesday that the slogan, chosen by both state troopers and wildlife troopers at various ranks, combines the other candidates' emphasis on troopers' statewide role.
“Troopers, even in times of fiscal restraint, are operating in areas where there are no other police services,” Taylor said. “That’s a huge responsibility, and I think ‘Guardians of the 49th’ speaks to how they sees themselves as protectors in those communities.”
Troopers’ vehicles will be fitted with the new livery on a case-by-case basis as they are rotated in for repairs or maintenance, Taylor said. Figures for the cost of relabeling the vehicles weren’t immediately available, but the initial contract with Yuit for the redesign cost $15,000.
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