His resume has entries which jump off the page: the NBA, NHL, Penn State and IMG-Florida State-- just to name a few. 

But Greg Myford believes the athletic director position at the University of Alaska Anchorage is one he's been preparing for his whole career. His extensive background includes a strong base in marketing, athletic administration and broadcasting.

On Tuesday, Myford was officially introduced to a gathering at the Alaska Airlines Center. He was hired in early June.

"The lure for my coming to UAA is the opportunities for us to excel," he said.

The financial issues which have plagued the University cannot be ignored either; Myford considered those when pondering the job and move to Alaska.

But his experience in the Lower 48 also readied him for it.

"This is not unique to UAA," he said. "There are a lot of college athletic programs trying to figure out how we pay the bills, and what we're all figuring out is that there comes a time that you cannot save your way out of it."

The school's interim chancellor Sam Gingerich knew the focus was on someone who could do more than choose coaches. 

"The question did come up about the challenge of funding and for those reasons we were looking at someone with a background more in the promotion marketing side of athletics because that will become more important as UAA moves forward," he said. 

Myford says fundraising will be at the top of his agenda. His next three months will be busy getting to know the area he'll call home and the people here. It will involve a lot of listening.

After all, that's what a good communicator does.

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