IHOP says it's changing name to IHOb. Huh?
The announcement clearly got people talking. People started to wonder if the b stood for breakfast, brunch or bacon, which would make sense.
But some had more amusing suggestions, such as broccoli, burritos, bitcoin and even breakdancing.
There were also numerous votes for bears, beets and Battlestar Galactica -- a reference to a popular meme from the American version of "The Office."
The IHOP social media team was clearly having fun with the speculation -- and it came up with some goofy suggestions of their own for people to vote on in a Twitter poll, such as butternut squash (yum!) and barnacles (yuck!)
Is this just a short-term marketing gimmick?
And it's not as if Dine Brands needs to reinvent the company. The stock is up nearly 25% this year because sales are growing at both IHOP and Applebee's.
Some people speculated on Twitter and Facebook that this could simply be a fun way to reintroduce pineapple upside down pancakes to the menu.
It's also hard to imagine why the company would want to mess with a name that's so well-known and beloved. It would also likely cost a big stack of pancakes (bancakes?) to change restaurant signs and menus at the nearly 1,800 IHOP restaurants.
But the IHOP social media team was quick to reassure fans, responding to users with b-themed messages like "there are o-b-viously so many possi-b-ilities," "No need to b stressed, this is going to b great!" and "brebare yourself for something awesome."
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