Alaska Airlines unveils new uniforms
Released by Alaska Airlines:
Alaska Airlines and fashion designer Luly Yang debuted a modern, West Coast-inspired, custom-designed uniform collection Thursday. At a fashion show this afternoon inside Alaska's Sea-Tac hangar, employee models walked the runway, showcasing over 90 garments and accessories to thousands of employees. The design, which has been more than two years in the making, will clad 19,000 Alaska, Virgin America and Horizon Air uniformed employees starting in late 2019.
Employee models from across the company show off Alaska Airlines’ custom designed uniforms unveiled Jan. 18, representing a fresh, modern West Coast look.
"Luly's designs perfectly capture our fresh, West Coast vibe and we're absolutely thrilled with the collection," said Sangita Woerner, Alaska Airlines' vice president of marketing. "Like our refreshed brand, launched in early 2016, our new uniform collection includes bright pops of color, clean lines and stunning finishes, creating a stylish yet approachable look."
Echoing Woerner's remarks was Justin Fitzgerald, a flight attendant who worked for Virgin America and now Alaska Airlines. "The Virgin America uniform has been such a sleek and modern look that I thought it would be so hard to top," he said. "Seeing Luly's designs brought to life has been super exciting! Ms. Yang has taken a lot of our input and has created a very cool, classic yet modern, West Coast vibe!"
The uniforms make their official debut next week, with 130 employee wear testers – flight attendants, pilots, customer service agents and lounge employees – putting the uniforms through their paces for the next 60 days.