After-Christmas shoppers reap the rewards of big discounts
The day after Christmas is a busy day for merchants and consumers. Many shoppers will find deeper discounts on items they had their eye on during Black Friday.
"It's going to be a little bit different, Black Friday, I think our best deal was for that first hour for 40 percent off," Ann Marie Valdez from Apricot Lane Boutique said. "We have items that are now 75 percent off that you could not get at that price back then. It's not going to be the whole store on sale but it is a lot of stuff."
Many stores schedule as many employees as possible to help with the onslaught of customers wanting to return or exchange items they received as holiday gifts.
"This is actually the biggest return day of the year," assistant manager at Lululemon Benay Baray said. "We prepare with a lot of staff on deck and we have a lot of markdowns. It's all about making sure everyone had a great Christmas and how we can make their holiday end with a bang."
The busiest part of the day is with shopper returns and making purchases with holiday gift cards.
"It's a lot of people exchanging sizes," JC Penny cashier Shirlyn Esmana said. "We do have extended hours for today. We opened at 7 a.m. and close at 10 p.m. For us, Black Friday is way more busier than today because today is mostly just returns."
Shoppers can stretch their dollar even further with clearance items discounted as much as 50 percent off already-reduced clearance prices. Some of those are already 50 to 80 percent off the original price.
"It's the start of our winter clearance," Valdez said. "We're trying to make room for all that new spring stuff getting ready to come in. We're doing 25 to 75 percent off a bunch of our great pieces. We're also doing 50 to 75 percent off our Christmas related items. We're expecting a lot of people with gift cards, too."
December 26 is the first day of savings but expect the sale prices to stick around until the turn of the yearly calendar.
Copyright 2017 KTVA. All rights reserved.