Anchorage woke up to a blanket of fresh snow Sunday morning, covering neighborhoods in white and making the search for Keith Ben Aumavae even more difficult.

Aumave, 30, was last seen on October 19 at his apartment on Creekwood Circle off the Palmer-Wasilla Highway. He’s now been missing, along with his light blue 2001 Chrysler Sebring, for 17 days.

Troopers classify his disappearance as a missing persons case, but his family says they worry it’s something more.

“It just doesn’t add up,” Junior Aumavae, Keith’s brother, told KTVA.

He flew to Alaska this weekend to help his family with the search. He said Alaska State Troopers initially denied their request for a Silver Alert, but after New York media picked up the story and mentioned Junior was a former NFL player, the agency moved forward with the silver alert Wednesday.

Sunday, family, friends and volunteers gathered at the Alaska Samoan Seventh Day Adventist church to make posters, tie strips of green tablecloths into weather-proof bows and organize another search.

“Green ribbons represent mental health, and that's what Keith is suffering from, he's got some mental health issues,” said Junior.

Four groups of searchers set off from the Church, to place posters and tie green ribbons in North, South, East and West Anchorage neighborhoods.

The search is expanded to Anchorage because Keith often drove from Palmer to Anchorage to visit family members, as he is one of 13 siblings.

They’re hoping the fresh green reminders placed throughout Anchorage will keep people looking for signs of their brother, and raise awareness about mental health in Alaska.

Through a GoFundMe page, the family has been able to collect enough money to offer a $5,000 reward for information that leads them to Keith.

Keith is 5-foot-7 with black hair, brown eyes and weighs 380 pounds; also considered a vulnerable adult. His license plate number is KAG300.

If you have any information, you can call an anonymous tip line at 907-290-5668.

KTVA has sent a request to AST to find out what factors made Keith Aumavae eligible for a silver alert Wednesday that didn’t previously exist when the initial request was denied.

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