Anchorage police are asking for the public's help to find a man who took off with a woman's purse after hitting her in the head with a gun in the parking lot of the Northway Mall Monday afternoon.

Around 12:58 p.m. a caller reported that there had been an armed robbery at the Shockwave Trampoline Park located at 3101 Pendland Parkway, APD spokesperson MJ Thim wrote in a Nixle alert. The female victim told police she was walking to her car when a male came up to her and demanded her purse. When she refused, he hit her in the back of the head with a gun and took off with her bright pink purse.

"The other key thing here is that she had a pink purse, so here we have a suspect running towards Burger Kind dressed in black with a pink purse, so it's a pretty vivid description," Thim said. "So we're hoping that anybody in the area specifically surveillance video will be able to help us catch this guy."

Shockwave told KTVA the victim was a manger at the the trampoline park and said they have asked Northway Mall several times to improve security around the building.

Shockwave co-owner Barry Jenkins sent this statement to KTVA:

"Over the past year, there have been a couple incidents of cars being vandalized in our parking lot. We complained loudly to Northway Mall management asking them to be more proactive with security. Our immediate concern is for the well being of our employee and if she'd like therapy services to recover from this incident, we will certainly provide it."

Northway Mall manager Ma'o Tosi says the incident has prompted a review of the malls current security measures.

"It has prompted a review, but it also says a lot about what's happened in this city," Tosi said. "This isn't something that you're hearing only to happen here at our property, it is truly something downtown, something in Dimond, it's throughout the city. So, for us, we know where we are and we understand there probably is an increase in crime in our area but it just really opens up the opportunity for us to try to look at some solutions."

The female was treated at the scene for a minor injury to her head.

The suspect is described as a six-foot-tall black male in his 30s, wearing a black hoodie and black pants.

Anyone with information, including surveillance video is asked to call APD Dispatch at 786-8900. To remain anonymous you can call Crime Stoppers at 561-STOP.

KTVA's Daniella Rivera contributed to this story.