It's the principle of it. And now, there's a declaration.

There's concern over youngsters playing hockey for the wrong reasons and burning out early.

"Youth sports has become too focused on winning, too much business, too influenced by parents," said Mike Snee, director of College Hockey, Inc.

His group has drawn up a document designed to make the sport more enjoyable.

The North American Hockey League along with the NHL and NCAA have adopted this declaration of principles. Among those signing is the NAHL'S Kenai River Brown Bears.

Snee's concern over the direction of youth sports prompted them to do something.

"We can do better for the game and we can do better for the young people," he said.

Of course, the higher the level, the greater the pressure and emphasis on winning.

But at the kids' level, fun should still be the priority he says.