Pick.Click.Give. receiving fewer but larger donations
Alaskans have one week left to apply for the Permanent Fund Dividend. The PFD Division says it expects this week to be its busiest yet, with around 80,000 more applications. By 6 a.m. Friday morning, a spokesperson said they had 469,774 applications, 500 more than they did at that time the previous year.
Will the numbers translate to donations through Pick. Click. Give.? Nonprofits are hoping so.
Armed with signs, music and smiles, a couple dozen representatives from various organizations who benefit every year volunteered their time Friday afternoon for a rush-hour reminder.
“It seems like generally people are pretty excited that we’re out here,” said Brittany Stone, waving and cheering as vehicles passed by.
Sofia Fouquet, a spokeswoman for Pick.Click.Give., says they expect to see Alaskans pledge between $2.5 and $2.8 million this year, a decrease from $3.1 Million in donations for 2016.
“Our expectations have been adjusted and we’re really, really pleased with how Alaskans have turned out to support their nonprofits,” she said.
She says there’s no way to pinpoint what factor is affecting donations — whether it’s fiscal uncertainty, a capped PFD or something else — but they’re noticing while fewer people are giving, the ones who are have been giving more.
“Not only are people giving more money per person, but also per the nonprofits they’re supporting,” Fouquet explained.
Stone says she’s glad to see people are acting generously in tough fiscal times.
“I think that just shows how Alaskans come together to help each other,” Stone said.
According to Fouquet, this year they have more nonprofits signed up than ever before: 668. Organizations like Abused Women’s Aid in Crisis (AWAIC) and Bean’s Cafe continue to bring in a large percentage of donations, but they’ve also seen a notable increase this year in donations to social justice organizations like the American Civil Liberties Union (ACLU), as well as Planned Parenthood.
The last day to apply for this year’s PFD is next Friday, March 31.
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