Independent Craft Brewers Seal verifies true independent beer
Major beer makers have started to move into the market of craft beers, which can make it difficult for small breweries to catch up. An effort is now underway to help smaller craft beer makers stand out, through a seal on the bottle or can that guarantees the beer you’re drinking is truly independent.
Drew Weber with the Glacier Brewhouse joined KTVA’s Daybreak to discuss how the seal works and why it matters to independent brewers.
“The Independent Craft Brewers Seal is a new seal that has come out of the Brewers Association," said Weber. “And it is a seal to help purchasers understand what they're buying, to understand that they're buying a craft beer,"
Drew also explained what made a beer qualify as an independent craft beer.
“The biggest thing is that it's independently owned," he said. "It's not owned by a major corporation or brewing corporation. And it is a craft beer, which means it is un-mechanized beer made by hand."
Several major producers of beer have released beers under different names so that they could potentially appear as an independent label to consumers.
For example, Anheuser-Busch InBev, the owners of Budweiser, have a line of beers under the label of Goose Island.
“There are companies that have at one point sold or combined with one of the large brewing companies," Weber explained, which would make them ineligible for the seal.
So far, 3,568 small and independent breweries have adopted the seal. Weber said nearly all independent breweries In Alaska are using it and that number grows every week.
“People are happy to look at the product and know what they're purchasing," he said.
For a list of all breweries who have adopted the seal and for more information, head to the Brewing Association’s website.
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