Boarding an Alaska Airlines flight? There’s a letter for that
Alaska Airlines is unveiling a new boarding scheme for its aircraft this summer, replacing its usual procedure with lettered groups of people.
A Wednesday post on the airline’s blog explains the new system, which will go into effect July 18, saying gate agents will still seat people who need pre-boarding help and first-class passengers first.
Agents will then go through the airline’s four boarding groups – members of Alaska’s mileage-based elites, MVP and premium-class passengers, those seated in the rear half of the aircraft and those in the front half – as members of Groups A, B, C and D.
The lettered groups are similar to the three-group system employed by Southwest Airlines, but Alaska’s groups don’t allow passengers to take any seat on the aircraft as Southwest does.
“Group boarding announcements will also show up on the displays at your gate – so you’ll be able to glance at the screen to know if it’s your time to board,” airline officials wrote. “It means you won’t have to guess if you missed or misheard a boarding announcement – just check your boarding pass and check the display.”
The new boarding-group letters will be printed on passengers’ boarding passes, which will feature streamlined designs and larger fonts.
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