They are bright and quite flashy -- exactly what Anchorage Police was aiming for in the newest fight against impaired driving in the Municipality of Anchorage. 

Monday night, police showed off a new fleet of vehicles that officers in the Impaired Driving Enforcement Unit will use to patrol streets. There are eight new SUVs in all. Six officers are currently in the unit. 

During a news conference Monday night, city officials said they have a goal of zero impaired driving deaths over the holidays.

"I think zero fatalities is an excellent goal. This has been something that's been important to me for the entire time I've been with the police department. And I'm excited they put the resources and the time into having this many people and these vehicles," said enforcement unit officer David Noll.

Dayna Durr lost her daughter Jordyn to a drunk driver in 2013. This will be her family's fourth holiday season without Jordyn. Durr spoke at the news conference.

"I encourage employers to provide alternate travel options from holiday parties for their employees. Arranging for a designated driver, Uber pick up, or cab ride saves lives," said Durr.

Funding from the Alaska Department of Public Facilities' Alaska Highway Safety Office helped pay for the vehicles. APD says state funding of $2.1 million was used to establish the Impaired Driving Enforcement Unit.

APD says in the future, the team will be supported through a federal grant. During last month's Halloween weekend enforcement, IDEU made six arrests and issued 89 citations.

"We are striving to build a safer Alaska and this dedicated team will help move Alaska closer toward zero deaths and Anchorage's 'Vision Zero'", said ADOT and PF Commissioner Marc Luiken.

Anchorage Police Chief Justin Doll and Anchorage Mayor Ethan Berkowitz also spoke at the event.