Mormon Brigham Young University lifts ban on caffeinated soda sales
SALT LAKE CITY -- Mormon church-owned Brigham Young University ended a six-decade ban Thursday on the sale of caffeinated soft drinks on campus, surprising students by posting a picture of a can of Coca-Cola on Twitter and just two words: "It's happening."
CBS affiliate KUTV writes that according to a news release, requests for caffeinated soda have increased as of late. BYU notes that customer preferences "have clearly changed and requests have become much more frequent."
KUTV reports that Dean Wright, director of Dining Services, says BYU began stocking caffeinated soft drinks to the inventory of beverages on campus.
"This decision was not based on financial considerations," Wright said. "We are simply working to meet the preferences of our customers."
The university never banned having caffeinated drinks on campus, but held firm to the ban on sales even when The Church of Jesus Christ of Latter-Day Saints in 2012 clarified that church health practices do not prevent members from drinking caffeinated soft drinks.
The ban has been in place since the mid-1950s. But officials with the school of 33,000 students in Provo, Utah, said Thursday that increasing demand prompted the change.
Students were abuzz about a change that meant they'll no longer have to make off-campus runs to load up on their favorite caffeinated sodas to jolt their sleep-deprived brains.
"It's about time," said Sara McLaws, a junior advertising and graphic design major from Park City, Utah. "BYU is a great school but it's behind in some ways. Just the small change of allowing caffeinated beverages - because it's not against our religion - it's high time."
As cafeteria workers stocked refrigerators in the student center food court with caffeinated Diet Coke, Coca-Cola and Mr. Pibb, students joked about it being the "best day ever.
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