Windows 8 for Ultrabook Devices and Beyond
As the installed base of Windows 8 devices grows, so does the opportunity for mobile developers to target a wide range of users and device types, including users of Windows 8 Ultrabook devices. In fact, Windows 8 makes it relatively fast and cost-effective to code once and run many -- meaning a big pool of potential customers.
"If [developers] build for the store, they have to recompile for each processor and put in flexibility for screen sizes, but they don't have to recode," says Rob Enderle, principal analyst at Enderle Group. "Assuming they follow the guidelines, it is a couple hours recompiling and testing for each platform, much of it automated. Much easier than with anything else. Developers love this platform."
Netflix was one of the first companies to offer a Windows 8 app. "We reuse a significant amount of C# code among our Windows 8, Windows Phone, Silverlight and Xbox apps," says Joris Evers, corporate communications director.
The ability to reuse code means developers can also leverage their existing skills for Windows 8 even though it provides a host of new features. "The tools offer Windows 7 developers familiar ramp-up to the platform, but Windows 8 offers HTML and Java Script developers [opportunities] to develop for the platform as well," says Russ Whitman, Ratio Interactive's chief strategy officer.
"These devs will be new to the tool set but will find there are a number of great online resources to ramp up on the tools," Whitman continues. "They will find the platform supports their skill sets extremely well. We have turned several Web developers into Windows 8 app devs quickly."
Windows 8 and Ultrabook: The Perfect Match?
Windows 8 Ultrabook Devices: Additional Features