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Trends in Device Turnover
p>What do the iPhone, the EVO 4G LTE and the Droid 4 have in common? They all have batteries that users can't replace themselves when they start having problems holding a charge.
For developers, that design is noteworthy because it's one of many factors that affect how often people replace their smartphone. Replacement rates affect the addressable market for apps built for each OS. Smartphone vendors are increasingly using non-user-removable batteries because that design frees them to shoehorn in ones that last longer. If the battery wears out before the two-year contract expires, users have to decide whether it's worth paying around $80 to have it replaced or whether they should shell out the full, unsubsidized price for the latest and greatest model. Other factors that influence replacement rates include:
"The refresh cycle is reducing year over year because of companies like Apple or Samsung who offer new flagship devices -- the iPhone 5, the Galaxy S3 -- every year," says Blin, who was strategy manager at Samsung, where he advised the CEO about products such as the Galaxy family of tablets and smartphones. |
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