Why advertise on Television?

-Dominance – most used medium

-Trustworthy – people turn to TV first and most as their primary source for news and product/service information

-Exciting – TV brings us sight, sound, motion and emotion

-Recall – because it’s so engaging, TV drives recall and impact like nothing else

 

 

How often do I need to advertise my business on Television?

-Reach is the number of people that are exposed to your brand/marketing message

-The key to effectively reaching consumers, is to deliver your message at the ideal time during their buying cycle

-Length of cycle usually depends on product price, uniqueness, number of people involved in the decision and the number of competitors

-Buying cycles can range from a few minutes, to months, to years

-Not all consumers are on the same cycle 

The more you educate consumers, the more you build trust and confidence through the decision-making stages

-Unawareness

-Awareness

-Comprehension

-Conviction

-Action

First step to lead consumers from unawareness to awareness is to provide them with information about your product, service or event.

KTVA has affordable advertising programs that will do just that.

 

Why KTVA?

KTVA, the first television station in Alaska, was founded by Augie Hiebert in 1953 and aired the first live satellite feed (the moon landing) in 1969. KTVA offers viewers a mix of CBS, local news and syndicated programming. We value our viewers, we value our advertisers and we give back to the community.

-KTVA is delivered statewide through GCI Cable TV (except for Fairbanks), Direct TV and Dish Network. Coverage Map >

-Select programming is also broadcast in rural areas through the Alaska Rural Communication System (ARCS)

-CBS is the most watched national network with solid primetime series

-CBS Sports offers year-round attractions like NFL, NCAA Football, March Madness, Golf and Tennis

-Strong syndicated early fringe (Dr. Phil and Oprah) and CBS late fringe (David Letterman and Craig Ferguson)

-Newscasts at 6am, 5pm, 6pm and 10pm

-Franchise reports include: Eye Team Investigates, Alaska’s View from the Hill and View from City Hall

-“Goldie” ABA award winners

-Creative writing and production services

-Service from the account, promotions, production, traffic, and accounting team