PICTURES: Cigarette Warning Labels Praised, Attacked for Graphic Images

How graphic? We're talking pictures of rotting teeth, diseased lungs, and a smoker's corpse.

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By CBS/AP

(CBS/AP) The new cigarette warning labels the FDA introduced on Tuesday feature some pretty graphic images to convey the negative health effects of tobacco use.

How graphic? We're talking pictures of rotting teeth, diseased lungs, and a smoker's corpse. And if the pictures aren't enough to deter people from lighting up, the labels also include phrases like "Smoking can kill you" and "Cigarettes cause cancer."

The nine new labels - a subset of 36 proposed labels introduced by the FDA last November - are being called the most sweeping change to U.S. cigarette packs in 25 years. The agency is hopeful that the labels will effectively convey the dangers of tobacco use, which kills about 443,000 people in the U.S. a year.

The labels will take up half of the front and back of each pack of cigarettes. Warning labels also must constitute 20 percent of each tobacco advertisement. Cigarette makers, who have until the fall of 2012 to comply, are doing what they can to block the labels, claiming in a lawsuit that the warnings would relegate the companies' brands to the bottom half of the cigarette packaging, making them "difficult, if not impossible, to see."

In recent years, more than 30 countries or jurisdictions have introduced labels similar to those being introduced by the FDA. The U.S. first mandated the use of warning labels stating "Cigarettes may be hazardous to your health" in 1965. Current warning labels - a small box with black and white text - were put on cigarette packs in the mid-1980s.

The FDA says the new labels will "clearly and effectively convey the health risks of smoking" aimed at encouraging smokers to quit and discourage nonsmokers and youth from starting to use cigarettes.

"These labels are frank, honest and powerful depictions of the health risks of smoking," Health and Human Services Secretary Kathleen Sebelius said in a statement.

American Cancer Society CEO John R. Seffrin applauded the new labels in a statement, saying they have the potential to "encourage adults to give up their deadly addiction to cigarettes and deter children from starting in the first place."

Studies suggest that warning labels do spur people to quit. The new labels offer the opportunity for a pack-a-day smoker to see graphic warnings on the dangers of cigarettes more than 7,000 times per year.

The FDA estimates the new labels will reduce the number of smokers by 213,000 in 2013, with smaller additional reductions through 2031.

The World Health Organization said in a survey done in countries with graphic warning labels that a majority of smokers noticed the warnings and more than 25 percent said the warnings led them to consider quitting.

While some have voiced concerns over the hard-hitting nature of some of the labels, those concerns should be trumped by the government's responsibility to warn people about the dangers of smoking, said David Hammond, a health behavior researcher at the University of Waterloo in Canada, who worked with the firm designing the labels for the FDA.

"This isn't about doing what's pleasant for people. It's about fulfilling the government's mandate if they're going to allow these things to be sold," Hammond said. "What's bothering people is the risk associated with their behavior, not the warnings themselves."

Canada introduced similar warning labels in 2000. Since then, its smoking rates have declined from about 26 percent to about 20 percent. How much the warnings contributed to the decline is unclear because the country also implemented other tobacco control efforts.

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locolobo66 said on Tuesday, Jun 21 at 4:15 PM

Really? Having a Canadian help them spread their propaganda? When a government picks a group of people to vilify and makes laws and regulations to punish/make the people change their behaviour its called FASCISM.... google the word and you will understand whats going wrong with our country right now.

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Beebe said on Tuesday, Jun 21 at 4:49 PM

My dad past away a few days ago due to lung cancer. I am so glad stuff like those pic's are being placed on those boxes. I hope that some day all those companies go down for living of people buying cigarettes.

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Anonymous said on Tuesday, Jun 21 at 5:38 PM

Spoiler: People who smoke know it's bad for them. Nobody needs all this bullcrap all over packages to tell us smoking CAN kill you. Some people smoke and live normal healthy lives, and some people have no self control and just smoke smoke smoke all day, those are usually the ones who die from it. Really, nobody buys cigarettes with the mindset "THIS IS BETTER THAN VITAMINS" and if they do then that's just natural selection at work. Stupid media drama.

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Salomon said on Tuesday, Jun 21 at 7:36 PM

Who knows if this will keep someone from starting . They have already been graphic cigarette pack in Mexico & some of Europe for a few years now and they are still buying and smoking them . Wonder if they be as graphic as the ones in Mexico , some that I saw were Gross!

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jane said on Wednesday, Jun 22 at 9:16 AM

Why don't they show pictures of our troops laying dead. From a war where we shouln't even be. And ou starving children here in the U.S.

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shocked said on Thursday, Jun 23 at 2:28 PM

so does alochol and most food where are the warning for those and where are the bands for those others every person is accountable for there own actions. some people should just accept that and realize it is all apart of life

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FedUpFred said on Monday, Jun 27 at 11:58 AM

Wow what a novel idea!! Lets put ugly pictures on gallons of milk. I am deathly allergic to dairy products so we should label them all as causing death if used. My father died at 53 years old in 1963 of lung cancer. He lived his entire life in rural Alaska where we had 4 neighbors, neither he or the neighbors smoked. I guess ugly pictures on a cardboard box would have saved his life according to the logic used by the brain surgeons who devised this scheme. People should stay out of others lives before this country tears itself apart.

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