Tuesday, June 18, 2013
Film Production’s Boost to Unlikely Businesses
A bump in business to restaurants and hotels is typical during filming, but what about motorhome rentals?
The filming of another major Hollywood movie continues to benefit Anchorage businesses.
It’s been several weeks since production began on “The Frozen Ground” starring John Cusack and Nicolas Cage. Since then, businesses like John Marquardt’s ABC Motorhomes has enjoyed a significant boost.
It “keeps us going through the winter, which normally, you know, we wouldn’t be renting anything hardly,” he said.
Business has doubled for nearly two months and he has rented out an additional 20 motorhomes for the winter.
“That’s been a plus. [It] pays the light bills,” Marquardt said.
But ABC Motorhomes isn’t the only place cashing in—so are coffees shops, like Kaladi Brothers.
“It’s very exciting to us seeing Hollywood with Kaladi Brothers products, and coffee cups and visiting our shops,” said Dale Tran, chief operating officer for Kaladi Brothers.
He said it's a chance for Alaskans to show off.
“It’s a reciprocating role. They support local businesses and local businesses are happy to share with outsiders what Alaskans can do when it comes to food and coffee,” he said.
So whether it's a warm temporary home or a warm coffee, Anchorage business owners feel everyone is benefiting from the Hollywood lights.