Alaska Farmers Build on Billion Dollar ‘Buy Local’ Concept

Producers cash in on growing cottage industry

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By Kirsten Swann

ANCHORAGE – In the corner of a Midtown mall parking lot, piles of deep red potatoes and dark purple carrots sat piled in plastic bins, waiting for the first customers of the day.

Despite the overcast skies Saturday morning, a steady stream of shoppers filed through Center Market’s single white tent, selecting knobby French fingerling potatoes, bulbous organic parsnips and cardboard crates of creamy fresh eggs for $7 a dozen. A green garbage bin was filled with dyed purple carnations, and Duane Clark gave each customer a single stem with their purchase.

The flowers marked a big milestone for the family-owned farmer’s market: Clark said the market he managed with fellow Palmer farmer Alex Davis of A.D Farm had been operating year-round for two years now. They sold their fresh produce, grass-fed beef and pork, locally produced jams, goat cheese and organic eggs alongside Benson Boulevard in the summer, and moved inside the Mall at Sears when the temperatures dropped.

It was a major business move, because Clark said the market was the primary sales source for his family and several other Valley farmers. Goods from Rempel Family Farm, Stockwell Farm and Northern Lights Mushrooms were all sold at Center Market, and according to a 2011 United States Department of Agriculture estimate, farmer’s markets nationwide pulled in roughly $1 billion annually.

“We’re very much trying to grow local and support local businesses,” said Clark, who raises his own chickens in the backyard and purchases his beef from his father-in-law. “I’m an entrepreneurial addict.”

Dressed against the chilly spring breeze in a worn fleece jacket and battered cowboy hat, Clark said he was very much a businessman: After working as a builder in Pennsylvania, he said he moved his family to Alaska 12 years ago to capitalize on the open horizons he saw there.

“I saw a lot of opportunities for farming and marketing,” he said.

Across the tent, a woman toting a reusable hemp shopping bag sidled up to one of the big aluminum coolers, perusing the product list taped to the top – briskets, short ribs, tongues, soup bones and every cut of steak imaginable. She told Clark she took every opportunity she could find to buy meat locally.

It was one of the market’s biggest draws, he said. While the five other Anchorage farmer’s markets were stocked with fresh produce and other goods, Clark said Center Market offered one of the largest selections of grass-fed beef and barley-fattened pork in town. It was a far cry from the market’s beginnings.

Clark said his partner, Davis, had started the business as a produce-only establishment in the Northway Mall years ago, supplementing his main business with local restaurants. “He’d stay open as long as he had carrots,” Clark said.

Now, the market included products from half-a-dozen local suppliers, and Clark said the growth had prompted some necessary changes to the way he did business.

“I saw opportunity in the farmer’s markets, but I couldn’t focus on production and marketing and do both effectively,” he said.

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Too Bad said on Saturday, May 12 at 6:31 PM

Too bad Alaska grown isn't less costly than food shipped in.

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Anonymous said on Saturday, May 12 at 9:39 PM

Exactly. Not even close in prices. The irony here is that those of us who believe in trying hard to buy local and support local farmers can't AFFORD it! $7 a dozen eggs???? Our family of four goes through 2-3 dozen eggs a week. Just one example, but if these guys want to focus on sales, they need to sharpen their pencils and help the Alaskans who want to buy from them but can't. Even the last night of the fair, the produce place near the farm hall was trying to sell their potatoes for over $5 a pound. Crazy!

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Spot on said on Saturday, May 12 at 11:13 PM

Anon you are spot on. How can a tater floated up from the lower 49 cost more than one here? Besides slapping the word organic on it? Most of the "organic" food goes in the trash at markets because it is a waste of money, and most don't care to pay double for it. Alaska grown, they can keep it or price it fair.

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Carl said on Sunday, May 13 at 8:16 AM

What am I missing? Is this expensive stuff to be used or to be a "show piece". Reminds me of the guy who was selling gas for $10 a gallon when gas first started it's rapid price increase years ago. He just wanted to be the first and people actually lined up to buy some just so they could brag about the high price they just paid.

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Anonymous said on Sunday, May 13 at 8:38 AM

The goverment will shut him down for something or someone will sue for some stupid sh. Thats what happeneds most of the time.

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cooljulie said on Sunday, May 13 at 12:25 PM

The problem I see here is the word 'market'. Suddenly the business aspect enters the picture and as Clark admitted, people focus more on selling than growing because they can't do both effectively. That equals higher prices. I have found local free-range eggs for $3.50 a dozen from a couple people on craigslist. Same with fresh veggies in the summer, and grass fed beef all year. Buying DIRECTLY from the grower cuts out the added cost of a 'market'. Worth a try. If more people did it, the prices would be competitive. In the case of the eggs I buy, it's simply surplus eggs that family can't use. But as the owner says, it's just as easy to keep 40 chickens as 10, and the sale of some surplus eggs pays for their costs, making their own eggs 'free' (minus the time to care for the birds).

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Predator said on Sunday, May 13 at 4:34 PM

I was under the impression that the whole concept of "Local Grow" was to LOWER the price of goods, not RAISE them. The principle of growing locally so that things would be fresher and cheaper because they shipped thousands of miles which adds to the cost, so they tell us, because of high fuel prices. Now this local selling bunch tells us its ok to charge three times the going rate because its "locally grown". That is absurd. Its just another ripoff. Locally grown food should be CHEAPER as fuel prices do not affect the selling prices as much. "Local Grow" is in my opinion, just another scam.

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cooljulie said on Sunday, May 13 at 7:19 PM

The fuel aspect should certainly make local grown stuff cheaper, if not at least competitive. What I think may be happening is that farmers hear about local grown being trendy, and decide to jump on the trend and make a quick buck (Clark says he 'saw the opportunity'). Funny when I see local zucchini squash being sold at the Friday Fling in Palmer for $2 EACH. Seriously? And they aren't very big either. I think the next great business venture might be selling and installing attached greenhouses, so people can grow VERY locally.

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Anonymous said on Sunday, May 13 at 7:57 PM

Ask the Pioneers of Alaska about farming/ranching subsidies...or tax cuts...they brought them up in the 1940's to farm...that way we can buy local and pay wholesale!

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Revealer said on Tuesday, May 15 at 7:51 AM

The problem with buy local in Alaska is that it is too expensive to buy local. In all other states local goods or products are cheaper than those imported. Not in Alaska. As long as eggs cost way less than $7.00 per dozen in Carrs-Safeway, Fred Meyers and Walmart Alaska buy local will never compete.

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Crazy stuff said on Tuesday, May 15 at 11:52 PM

I'm gonna raise me some chickens!! At $7 a dozen, that means the average hen produces $200 a year in eggs. 200 chickens and I won't have to work anymore! If I can sell the eggs... At $7 a dozen.... Hmmm..... not time to quit my job just yet. Let me know when Clark and Davis come back to planet earth!

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