• Forecast
  • News Tip
  • Categories
Temperature Precipitation
Estimated read time
2m 31s

Black Friday sales start before the turkey has time to cool

By KTVA Alaska 6:00 PM November 29, 2013

Offering deals early on “Brown Thursday” has retailers expecting billions

ANCHORAGE – Millions of Americans spent “Black Friday” hunting for deals, but for many, the shopping started as early as the night of Thanksgiving.

“We were here last night and got a TV,” said Best Buy shopper Cris Sexton on Friday morning. “And then we came back today and got a laptop and headphones.”

Best Buy, Target, and Wal-Mart were among major national retailers who started their Black Friday deals a day early—so-called “Brown Thursday” deals by some—opening as early as 6 p.m. the night of Thanksgiving. Retail giant K-Mart opened at 6 a.m. Thanksgiving morning, staying open for 41 hours straight by the end of the day Friday.

For Sexton, the deals were good enough to cut their turkey dinner a little short.

“We did what we had to do in the morning, we sat around, and thought, well, let’s go walk off some turkey and go shopping!” she said, laughing.

“I think we saw the traffic we were looking for,” said Tikahtnu Commons Best Buy Manager Matt Cairy. He’s shepherded four different stores across the nation through the sometimes-violent Black Friday chaos. Getting the deals started early helped control the crowds and spread out the traffic. “People wanted to do Thanksgiving dinner and then go Black Friday shopping, so it was much more of a burst, instead of people camping out quite as long.”

Offering deals starting on Thursday could be big news for retailers’ bottom lines: the National Retail Foundation expects sales to top $6 billion this year, up nearly four percent over 2012.

Retailers weren’t the only ones seeing a Black Friday bump. A nearby Starbucks Café saw business double that of an ordinary day. On Thursday, their drive through was open through midnight, “and we got a lot [of customers] that were doing trips for people waiting in line,” said manger Savannah Scheyder. “We [also] got a lot of shoppers that came in after they were done and headed out.”

The business bump isn’t just for the national chains, either. One local business owner said Friday he sees business double from all the extra Black Friday foot traffic.

“It’s great. I love it,” said Ed Dodd, owner of Classic Toys in Midtown. “There’s only one reason why people are out here buying twice as much today. It’s closer to the holiday, and it’s closer to Christmas, but there’s a lot of frenzy out there.”

Shoppers patronizing local businesses said “keeping it local” provides a slightly saner shopping experience

“I normally don’t like to fight the crowds, and usually at the local stores it’s a little bit less crowded,” Classic Toys shopper Yevette Gillies said. “You’re not fighting the hoards. I shop year round, and [Black Friday] is a nice time to fill in that last minute shopping.”

Brown Thursday may mean Black Friday is starting earlier than ever, but bargain hunters are voting with their wallets, and the consensus seems to be a strong “yes” in favor of more sales.

Latest Stories

  • News

    Alaska Federation of Natives Convention Day 2: Courting the Native vote

    by Rhonda McBride on Oct 24, 23:31

    Candidates have traditionally courted the Alaska Native vote at the Alaska Federation of Natives convention. But this election-season ritual has reached a fever pitch this year. Some of that could be due to the formation of the Unity ticket; the merged campaigns of Bill Walker, who was running as an independent candidate for governor, and […]

  • News

    Steese Highway collision kills 1

    by KTVA CBS 11 News on Oct 24, 23:00

    One person is dead and another injured following a head-on crash outside Fairbanks Friday night, Alaska State Troopers said. The collision on the Steese Highway near Hagelbarger Avenue was reported to troopers in Fairbanks just before 7:15 p.m., according to an AST dispatch. One person was seriously injured and later succumbed to their injuries, troopers […]

  • News

    South Anchorage crash injures 1, temporarily closes highway

    by KTVA CBS 11 News on Oct 24, 22:15

    Both lanes of the Seward Highway were closed for more than two hours Friday evening following a two-vehicle collision that left one person hospitalized. According to the Anchorage Police Department, the crash happened just after 5:30 p.m. near the highway’s intersection with O’Malley Road. A vehicle heading north crossed the median and hit another vehicle […]

  • Weather

    Evening News weather, Oct. 24

    by KTVA Weather on Oct 24, 19:58

     

  • News

    Dam expansion increases Sitka’s power production

    by Heather Hintze on Oct 24, 19:44

    The Blue Lake Project in Sitka is set to dramatically increase the production of hydroelectricity for the city. Five miles out of town, up a one-lane dirt road, tucked into the mountains, construction crews work on the expansion in the windy canyon. The project is so massive it takes Alaska’s largest, 600-ton crane to make […]

  • News

    Anchorage mom loses boxing match, still wins big

    by Lauren Maxwell on Oct 24, 19:18

    Maria Edwards had never boxed before she got in the ring Thursday night at the Egan Center. But she had a good reason for taking part in Anchorage’s Thursday Night Fights: She was trying to earn enough cash to afford gymnastic lessons for her 3-year-old son. Edwards had her eye on the prize money, $50 […]

  • News

    Complaints lead to towing ordinance update

    by Bonney Bowman on Oct 24, 18:46

    Anchorage residents who are angry over inconsistent and often exorbitant towing fees may soon see some relief. The Anchorage Assembly discussed a proposed amendment to the municipal towing ordinance Friday. The amendment would cap the price of non-consensual tows, such as when cars are towed from private lots, at $225. It also prevents towing companies from […]

  • News

    Assembly debates software program audit

    by Bonney Bowman on Oct 24, 18:06

    Anchorage Assembly members met Friday to discuss how to best move forward with the municipality’s troubled software overhaul. Members debated conducting an independent audit of the SAP program, which is designed to automate many aspects of government, including payroll. But the program is three years overdue and more than $20 million over budget. Assembly members […]