• Forecast
  • News Tip
  • Categories
Temperature Precipitation
Estimated read time
2m 31s

Black Friday sales start before the turkey has time to cool

By KTVA Alaska 6:00 PM November 29, 2013

Offering deals early on “Brown Thursday” has retailers expecting billions

ANCHORAGE – Millions of Americans spent “Black Friday” hunting for deals, but for many, the shopping started as early as the night of Thanksgiving.

“We were here last night and got a TV,” said Best Buy shopper Cris Sexton on Friday morning. “And then we came back today and got a laptop and headphones.”

Best Buy, Target, and Wal-Mart were among major national retailers who started their Black Friday deals a day early—so-called “Brown Thursday” deals by some—opening as early as 6 p.m. the night of Thanksgiving. Retail giant K-Mart opened at 6 a.m. Thanksgiving morning, staying open for 41 hours straight by the end of the day Friday.

For Sexton, the deals were good enough to cut their turkey dinner a little short.

“We did what we had to do in the morning, we sat around, and thought, well, let’s go walk off some turkey and go shopping!” she said, laughing.

“I think we saw the traffic we were looking for,” said Tikahtnu Commons Best Buy Manager Matt Cairy. He’s shepherded four different stores across the nation through the sometimes-violent Black Friday chaos. Getting the deals started early helped control the crowds and spread out the traffic. “People wanted to do Thanksgiving dinner and then go Black Friday shopping, so it was much more of a burst, instead of people camping out quite as long.”

Offering deals starting on Thursday could be big news for retailers’ bottom lines: the National Retail Foundation expects sales to top $6 billion this year, up nearly four percent over 2012.

Retailers weren’t the only ones seeing a Black Friday bump. A nearby Starbucks Café saw business double that of an ordinary day. On Thursday, their drive through was open through midnight, “and we got a lot [of customers] that were doing trips for people waiting in line,” said manger Savannah Scheyder. “We [also] got a lot of shoppers that came in after they were done and headed out.”

The business bump isn’t just for the national chains, either. One local business owner said Friday he sees business double from all the extra Black Friday foot traffic.

“It’s great. I love it,” said Ed Dodd, owner of Classic Toys in Midtown. “There’s only one reason why people are out here buying twice as much today. It’s closer to the holiday, and it’s closer to Christmas, but there’s a lot of frenzy out there.”

Shoppers patronizing local businesses said “keeping it local” provides a slightly saner shopping experience

“I normally don’t like to fight the crowds, and usually at the local stores it’s a little bit less crowded,” Classic Toys shopper Yevette Gillies said. “You’re not fighting the hoards. I shop year round, and [Black Friday] is a nice time to fill in that last minute shopping.”

Brown Thursday may mean Black Friday is starting earlier than ever, but bargain hunters are voting with their wallets, and the consensus seems to be a strong “yes” in favor of more sales.

Latest Stories

  • Pregnant mom says she fatally shot boyfriend in YouTube stunt gone wrong

    by CBS News/Associated Press on Jun 28, 16:23

    HALSTAD, Minn. — A Minnesota woman charged in the fatal shooting of her boyfriend told authorities it was a video stunt gone wrong. Monalisa Perez, of Halstad, was charged Wednesday with second-degree manslaughter in the death of Pedro Ruiz III. The family told the Minneapolis Star-Tribune the couple has a young child and that Perez […]

  • Weather

    ‘Big Bang Theory’ star’s home burns down in California wildfire

    by CBS News/Associated Press on Jun 28, 16:20

    SAN LUIS OBISPO, Calif. — The home of “Big Bang Theory” star Johnny Galecki has been destroyed in a wildfire in California. Nicole Perna, a spokeswoman for the 42-year-old actor, says his home on a ranch in the San Luis Obispo area was destroyed by the wildfire on the state’s central coast. “My heart goes […]

  • News

    DHS announces new enhanced security measures for commercial flights into U.S.

    by CBS News on Jun 28, 16:17

    The Department of Homeland Security (DHS) announced it is implementing new enhanced security measures for all commercial flights coming into the United States, according to a senior DHS official. DHS Secretary John Kelly made the formal announcement at an event Wednesday afternoon. “It is time we raise the global baseline of global aviation security. We […]

  • Lifestyle

    Air pollution levels considered safe can still shorten lifespans, study shows

    by CBS News on Jun 28, 16:15

    ATLANTA — A study released Wednesday shows that levels of air pollution considered safe can still shorten lifespans. The study also found that the air in Atlanta is among the worst in the country. Even on days when he can play outside, 4-year-old Reco Lovett is never far from his inhaler. At age 2, he […]

  • News

    Gov. Walker participates in White House energy meeting

    by Associated Press on Jun 28, 15:31

    JUNEAU, Alaska (AP) – Gov. Bill Walker participated Wednesday in a White House meeting on energy issues. His office says that Walker was one of four governors invited to discuss energy opportunities in their respective states. U.S. Energy Secretary Rick Perry and Environmental Protection Agency Administrator Scott Pruitt joined Walker and the governors of Iowa, […]

  • Competency hearing continued for 91-year-old charged with murder

    by Bonney Bowman on Jun 28, 14:58

    A judge continued a competency hearing for 91-year-old Duane Marvin, the Anchorage man accused of killing his wife. The state received a report about Marvin’s competency Tuesday and asked the judge to continue the hearing for 30 days so prosecutors can take time to talk to experts and understand what’s in the report. Marvin faces […]

  • Lawyer: AG is harassing Wagner family in Rhoden case

    by Associated Press on Jun 28, 12:36

    WAVERLY, Ohio (AP) – An attorney for a family that is now the focus of the investigation into the slayings of eight members of a different family in Ohio says his clients are being harassed by the attorney general’s office despite their cooperation. The Cincinnati Enquirer reports attorney John Clark says the Wagner family provided […]

  • Mat-Su Miners go to bat for Mat-Su Food Bank

    by Dave Leval on Jun 28, 12:26

    Eddie Ezell has seen better days at the Mat-Su Food Bank in Wasilla. “As you can see on our shelves, we’re a little thin. We still have food for people, it’s not like we have to close our doors,” said Ezell. “We do have canned vegetables we purchased with the money people donated,” Ezell said. […]