• Forecast
  • News Tip
  • Categories
Temperature Precipitation
Estimated read time
2m 31s

Black Friday sales start before the turkey has time to cool

By KTVA Alaska 6:00 PM November 29, 2013

Offering deals early on “Brown Thursday” has retailers expecting billions

ANCHORAGE – Millions of Americans spent “Black Friday” hunting for deals, but for many, the shopping started as early as the night of Thanksgiving.

“We were here last night and got a TV,” said Best Buy shopper Cris Sexton on Friday morning. “And then we came back today and got a laptop and headphones.”

Best Buy, Target, and Wal-Mart were among major national retailers who started their Black Friday deals a day early—so-called “Brown Thursday” deals by some—opening as early as 6 p.m. the night of Thanksgiving. Retail giant K-Mart opened at 6 a.m. Thanksgiving morning, staying open for 41 hours straight by the end of the day Friday.

For Sexton, the deals were good enough to cut their turkey dinner a little short.

“We did what we had to do in the morning, we sat around, and thought, well, let’s go walk off some turkey and go shopping!” she said, laughing.

“I think we saw the traffic we were looking for,” said Tikahtnu Commons Best Buy Manager Matt Cairy. He’s shepherded four different stores across the nation through the sometimes-violent Black Friday chaos. Getting the deals started early helped control the crowds and spread out the traffic. “People wanted to do Thanksgiving dinner and then go Black Friday shopping, so it was much more of a burst, instead of people camping out quite as long.”

Offering deals starting on Thursday could be big news for retailers’ bottom lines: the National Retail Foundation expects sales to top $6 billion this year, up nearly four percent over 2012.

Retailers weren’t the only ones seeing a Black Friday bump. A nearby Starbucks Café saw business double that of an ordinary day. On Thursday, their drive through was open through midnight, “and we got a lot [of customers] that were doing trips for people waiting in line,” said manger Savannah Scheyder. “We [also] got a lot of shoppers that came in after they were done and headed out.”

The business bump isn’t just for the national chains, either. One local business owner said Friday he sees business double from all the extra Black Friday foot traffic.

“It’s great. I love it,” said Ed Dodd, owner of Classic Toys in Midtown. “There’s only one reason why people are out here buying twice as much today. It’s closer to the holiday, and it’s closer to Christmas, but there’s a lot of frenzy out there.”

Shoppers patronizing local businesses said “keeping it local” provides a slightly saner shopping experience

“I normally don’t like to fight the crowds, and usually at the local stores it’s a little bit less crowded,” Classic Toys shopper Yevette Gillies said. “You’re not fighting the hoards. I shop year round, and [Black Friday] is a nice time to fill in that last minute shopping.”

Brown Thursday may mean Black Friday is starting earlier than ever, but bargain hunters are voting with their wallets, and the consensus seems to be a strong “yes” in favor of more sales.

Latest Stories

  • News

    Police seek information on missing Anchorage woman

    by KTVA CBS 11 News on Jul 31, 17:02

    The Anchorage Police Department is asking for the public’s help in locating a missing woman. Danielle McCall, 25, was last seen in the Muldoon Road area on Wednesday, July 29, around 11 a.m. Police say she is believed to be driving a maroon 2006 GMC Sierra pickup truck with license plate EZY489. She is 5-feet […]

  • News

    Coast Guard honors teenage plane crash survivor

    by Associated Press on Jul 31, 15:53

    The U.S. Coast Guard has honored the teenage survivor of a plane crash near Juneau for helping other passengers and attracting the attention of rescuers. Jose Vazquez, of Puerto Rico, received a recognition letter from the head of the Coast Guard in Alaska on Thursday. Vazquez was one of four passengers on the plane bound […]

  • News

    Appeals court affirms conviction of woman in hot sauce case

    by Associated Press on Jul 31, 13:17

    An Alaska appeals court has affirmed the conviction of an Anchorage woman whom prosecutors said used a videotape of herself punishing her son to try to get on the “Dr. Phil” show. Jessica Beagley in 2011 was convicted of misdemeanor child abuse for punishing her adopted Russian son by putting hot sauce into his mouth. […]

  • Sports

    Alaskans help Special Olympics athletes hear at World Games

    by Megan Mazurek on Jul 31, 13:05

    An Alaskan doctor and her daughter are helping some Special Olympics athletes hear for the first time. Joyce Sexton, an audiologist from Anchorage, and her daughter Irene are volunteering at the World Games in the Healthy Athletes program. In the past week, volunteers have given free medical exams to more than 4,000 athletes from around […]

  • News

    UPDATE: One confirmed dead in Portage area crash

    by KTVA CBS 11 News on Jul 31, 12:51

    Update: 5:23 p.m. July 31 A nurse at the scene of a multi-vehicle wreck near Mile 80 of the Seward Highway has confirmed that at least one person has died. Three people were reportedly transported from the scene with critical injuries, according to Alaska State Trooper spokeswoman Megan Peters. “There are multiple people on scene that […]

  • News

    Some Alaska Natives allowed visa-free travel to Russian area

    by Associated Press on Jul 31, 12:16

    Some western Alaska Natives can travel back and forth to a Russian region without a visa under a 1989 agreement that was recently revived. Vera Metcalf, a Native leader who works part time with the State Department, said Friday that the program allows indigenous residents from both sides of the Bering Strait to visit for […]

  • News

    Authorities report 2 arrests in Portland’s Arctic drilling protest

    by Associated Press on Jul 31, 11:24

    The Multnomah County Sheriff’s Office says it made one arrest during an effort by protesters to block a Royal Dutch Shell icebreaker from leaving Portland for an Arctic drilling operation. Lt. Harry Smith says 19-year-old Christian Pence refused to leave the Willamette River after being told the waterway was closed Thursday afternoon, and then assaulted […]

  • Sports

    Anchorage dentist provides free exams at Special Olympics World Games

    by Megan Mazurek on Jul 31, 11:08

    An Anchorage dentist has peered into more than 300 mouths a day for the past week at the Special Olympics World Games. “I saw some patients yesterday where I almost wanted to start to cry because they were still smiling,” said Dr. Lara Mabry, a volunteer dentist for Healthy Athletes. “When I saw the condition […]